Search Content


Content Categories



Go Channels!

Indirect channels are the future of distribution for SaaS applications. That's a bold statement - to date not very many software as a service companies have great track records of working with partners, as I talked about in my earlier post reacting to the Bessemer SaaS CEO forum.


At Intacct we're today working with more than 100 channel partners, and we made a big announcement today on our intent to dramatically expand this focus. I'd like to see us doing 50% of our business through channel partners by the end of the year, and 80% or more over the long term. We've designed the program so channel partners can build long term, attractive business models working with Intacct.

This is good news for companies looking for on-demand financial applications too- channel partners bring tremendous domain expertise, intellectual property, best practices and vertical industry capabilities to the table - my experience is that this will add significant business value for companies that select Intacct.

We're receiving lots of positive feedback to our channel-focused business strategy. WebCPA covered it here, eWeek here, IT Channel here, Channel Web here, and ITBusinessEdge here. Our friend Bob Scott at Accounting Today had some nice things to say too: "Given the recent discussion about channel conflict issues with Sage Software and rival NetSuite...I predict Intacct will get some test drives from some quality dealers."

Time will tell - I look forward to reporting here on the success and business value that Intacct's channel partners are delivering, and proving that SaaS and channels go together like peanut butter and jelly.


Related Compare Sales Automation Articles

Comfortably numb…


Though being one of the best songs ever by Pink Floyd when Roger Waters was still with the band it should have little to do with how a business or for that sake the biggest administration in the world is run....

Read more about Comfortably numb…...

Aurora: Making The Movie


When we set out to make Aurora we thought, “This can’t be that hard. We’ve made concept videos before.” But the complexity and ambiguous nature of the production process caught us by surprise, challenging us far beyond our expectations. From a...

Read more about Aurora: Making The Movie...