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Campaign Management

Research marketing campaign management. Get tips for starting an email marketing campaign within your organization, read the latest marketing campaign management news and get campaign management help from industry experts. See which enterprise marketing software products analysts ranked highest in the latest research reports. Get expert advice on choosing CRM software for marketing campaign management and learn how to enter marketing campaign data in CRM. Find out about managing marketing campaigns and read best practices for campaign management in marketing. Access chapters from marketing books for information on implementing and managing successful marketing campaigns.

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Touring with Salesforce.com and Google


What an exciting week between Google and Salesforce! Let's recap with our perspective on Monday’s announcement event, and Wednesday’s Tour de Force marketing stop in New York City. A few overall...

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An open letter to CRM software start-ups...


Curiously, I had three companies contact me this week about CRM software they were launching. One part of me wants to applaud anyone who has the gumption to invest their time and money in developing software, the other, my independent CRM consultant...

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