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Marketing Automation

Find the latest marketing automation news and product information in this topic section. Discover the definitions for marketing automation terms and find resources to help design a marketing metrics strategy. Learn about the top marketing automation technology vendors and their latest releases in marketing and technology news articles. Compare top marketing automation tools from vendors like SAP and Oracle and learn about the latest on-demand products. Discover how marketing automation tools can advance a marketing strategy, how to prioritize marketing efforts using technology and make the most of marketing investments.

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Revenue Sharing on a Multi-Author Blog


You are the admin of a team blog that has multiple guest authors. The revenue sharing arrangement is such that all members get to keep a fixed percentage of the AdSense revenue that is generated from pages / articles that they have...

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Process Maps Get a Makeover


We decided to revamp the popular Sales and Marketing Process Map with all-new Google AdWords goodness.  We've also added some expanded graphics that describe how organizations are effectively using Google AdWords as a lead generation vehicle....

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