Search Content


Content Categories



Thought Experiments in Understanding Fusion and Cloud Computing

I have been struggling with what Fusion is now with all the announcements coming out of OpenWorld - and so are the likes of Gartner. Then I saw Larry Ellison's not so optimistic view on Cloud Computing and the profitability of the industry. So, I replaced each "cloud computing" reference with "Fusion". See if this Fusion thing makes sense to you now:
"The interesting thing about Fusion is that we've redefined Fusion to include everything that we already do. I can't think of anything that isn't Fusion with all of these announcements. The computer industry is the only industry that is more fashion-driven than women's fashion. Maybe I'm an idiot, but I have no idea what anyone is talking about. What is it? It's complete gibberish. It's insane. When is this idiocy going to stop?"

"We'll make Fusion announcements. I'm not going to fight this thing. But I don't understand what we would do differently in the light of Fusion other than change the wording of some of our ads. That's my view."

Here is the original (from Wall Street Journal):

ďThe interesting thing about cloud computing is that weíve redefined cloud computing to include everything that we already do. I canít think of anything that isnít cloud computing with all of these announcements. The computer industry is the only industry that is more fashion-driven than womenís fashion. Maybe Iím an idiot, but I have no idea what anyone is talking about. What is it? Itís complete gibberish. Itís insane. When is this idiocy going to stop?

ďWeíll make cloud computing announcements. Iím not going to fight this thing. But I donít understand what we would do differently in the light of cloud computing other than change the wording of some of our ads. Thatís my view.Ē


I know cloud computing is real - I can click on a few URLs to start using it today:
Comments welcome.

BTW, Oracle Fusion Middleware has done amazingly well as a business and is very real. If it were a standalone company, it would be rivaling likes of VMware. However, Fusion goes beyond that - and that's where I am not clear.

(To those that don't appreciate humor, please read my disclaimer. These are my personal views etc.)

Related Compare Sales Automation Articles

SaaS in the Desert


I've just returned from Software 2008, held at the Mandalay Bay hotel in Las Vegas. This year, Software 2008 moved away from the bay area and was co-located with Interop, a giant networking hardware convention monstrosity. One of the reporters at...

Read more about SaaS in the Desert...

Microsoft Dynamics CRM


Microsoft Dynamics CRM provides "instant-on" access to businesses that want a full-featured CRM solution with no IT infrastructure investment or setup required. Businesses can learn more about Microsoft's strategy for delivering next-generation CRM...

Read more about Microsoft Dynamics CRM...